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Choose materials that add value and impact to your gift card
When having gift cards made, the material determines how your card is perceived and used. A thin or cheap card is more likely to be thrown away or forgotten, causing you to immediately lose a sales opportunity. A sturdy card, on the other hand, feels valuable and is more likely to be kept in a wallet. This creates more touchpoints with your brand and increases the likelihood of use. PVC cards are the standard due to their durability and professional appearance. In addition, you can opt for premium finishes such as matte or soft-touch, which provide a luxurious feel when used. These details enhance the experience and make your gift card more appealing as a gift. Customers prefer to give a card that looks good and exudes quality. Combined with NFC technology, you can turn a physical card into an interactive experience. Not only do you increase the perceived value, but you also boost the likelihood that the gift card will actually be used, leading to additional revenue.
Have smart gift cards made with NFC technology
Creating gift cards becomes significantly more effective when you integrate NFC technology. You replace traditional gift certificates with a modern solution that works faster and more easily. Customers simply hold their card up to their smartphone and immediately gain access to their balance, promotions, or a personalized page. This prevents codes from being forgotten or entered incorrectly. Paper gift certificates are often lost or go unused, whereas an NFC gift card actively encourages customers to take action. NFC chips such as NTAG213, NTAG215, and NTAG216 offer various possibilities depending on your application. They operate at 13.56 MHz and are compatible with virtually all smartphones. This ensures that your gift cards will always work. Additionally, you can adjust campaigns and content in real time without having to produce new cards. This makes your gift card flexible and ideal for special offers and promotions.
